Titre :	Analyzing Japanese firms’ market and nonmarket strategies in Asia
Type de document :	texte imprimé
Auteurs :	Vinod K. Aggarwal, Auteur
Année de publication :	2002
Importance :	p 3-26
Langues :	Anglais (eng)
Catégories :	SCIENCES SOCIALES
Mots-clés :	JAPON  ANALYSE STRATEGIQUE  MARKETING  ANALYSE DE MARCHE
Résumé :	The principal aim of this book is to analyze the strategic interplay between governments and firms in Asia. By examining the nature of japanese investment and trade strategies in developing asian markets across a variety of sectors and by comparing japanese firms with american and european firms, it’s benefique to understand the factors that affect competitive success. This chapter presents the analytical framework and theoretical approach that forms the foundation for the empirical analysis in this volume. So the analysis is divided in many parts, the first part talks about the term ‘positional analysis’ meaning how market forces, the nonmarket environment and firm competencies influence firms’ choices of trade and investment at the national, regional or global level. The second part focuses on ‘strategic analysis’ , id est, an examination of the choices firms that make in response to their market environments, a distributive politics analysis of nonmarket issues, and a transaction cost analysis of organizational forms for market penetrations. These elements combine to influence the firm’s integrated strategic choice. Once these strategies are formulated, firms can choose from a range of options for implementation.
Numéro du document :	A 9631/ GES 104
Niveau Bibliographique :	2
Bull1 (Theme principale) :	GESTION
Bull2 (Theme secondaire) :	MANAGEMENT

Analyzing Japanese firms’ market and nonmarket strategies in Asia [texte imprimé] / Vinod K. Aggarwal, Auteur . - 2002 . - p 3-26.
Langues : Anglais (eng)

Catégories :	SCIENCES SOCIALES
Mots-clés :	JAPON  ANALYSE STRATEGIQUE  MARKETING  ANALYSE DE MARCHE
Résumé :	The principal aim of this book is to analyze the strategic interplay between governments and firms in Asia. By examining the nature of japanese investment and trade strategies in developing asian markets across a variety of sectors and by comparing japanese firms with american and european firms, it’s benefique to understand the factors that affect competitive success. This chapter presents the analytical framework and theoretical approach that forms the foundation for the empirical analysis in this volume. So the analysis is divided in many parts, the first part talks about the term ‘positional analysis’ meaning how market forces, the nonmarket environment and firm competencies influence firms’ choices of trade and investment at the national, regional or global level. The second part focuses on ‘strategic analysis’ , id est, an examination of the choices firms that make in response to their market environments, a distributive politics analysis of nonmarket issues, and a transaction cost analysis of organizational forms for market penetrations. These elements combine to influence the firm’s integrated strategic choice. Once these strategies are formulated, firms can choose from a range of options for implementation.
Numéro du document :	A 9631/ GES 104
Niveau Bibliographique :	2
Bull1 (Theme principale) :	GESTION
Bull2 (Theme secondaire) :	MANAGEMENT