Titre :	Cracking the code: japanese software strategies in Asia
Type de document :	texte imprimé
Auteurs :	Trevor H. Nakagawa, Auteur
Année de publication :	2002
Importance :	p 184-219
Langues :	Anglais (eng)
Catégories :	SCIENCES SOCIALES
Mots-clés :	JAPON  LOGICIEL DE STRATEGIE  STRATEGIE MARKETING  FUJITSU
Résumé :	Until the early 90s, Asia has been no more than a peripheral part of the overall strategy of most software companies, today it forms a major strategic focus for many of the biggest players. With continuing economic growth, growing middle classes, well educated workforces, stable political systems and expanding technological bases, East Asian computer hardware and software growth has been impressive throughout the past decade, reaching consistent annual growth rates in some countries. Because the software industry is characterized by network externalities and high and high fixed costs, many believe that first-mover advantages are particularly strong in this industry. Because of the rapid diffusion of both cheaper workstations and PCs, widespread opportunities have emerged for creative software solutions in a broad range of highly specialized applications. Although, determining boundaries in the traded software sector does not escape these problems, the focus on firms that are producers of traded software for sale in a global market allows to track a specific commodity. Tracking the contribution of the packaged software component from services such as installation, systems integration and maintenance is a more manageable task than disaggregating a customized solution. Fujitsu was chosen for the focused case study because it is one the few Japanese software firms that has a presence in the developing asian market both as a producer and exporter. In addition, Fujitsu is considered to be one of the top producers of high-quality software for the global market and was the first Japanese computer manufacturer to make the successful transition to a global software and services company. Accordingly, the next sections will provide a general context for the analysis of Fujitsu in relation to the software industry in developing Asia.
Numéro du document :	A 9631/GES 104
Niveau Bibliographique :	2
Bull1 (Theme principale) :	GESTION
Bull2 (Theme secondaire) :	MANAGEMENT

Cracking the code: japanese software strategies in Asia [texte imprimé] / Trevor H. Nakagawa, Auteur . - 2002 . - p 184-219.
Langues : Anglais (eng)

Catégories :	SCIENCES SOCIALES
Mots-clés :	JAPON  LOGICIEL DE STRATEGIE  STRATEGIE MARKETING  FUJITSU
Résumé :	Until the early 90s, Asia has been no more than a peripheral part of the overall strategy of most software companies, today it forms a major strategic focus for many of the biggest players. With continuing economic growth, growing middle classes, well educated workforces, stable political systems and expanding technological bases, East Asian computer hardware and software growth has been impressive throughout the past decade, reaching consistent annual growth rates in some countries. Because the software industry is characterized by network externalities and high and high fixed costs, many believe that first-mover advantages are particularly strong in this industry. Because of the rapid diffusion of both cheaper workstations and PCs, widespread opportunities have emerged for creative software solutions in a broad range of highly specialized applications. Although, determining boundaries in the traded software sector does not escape these problems, the focus on firms that are producers of traded software for sale in a global market allows to track a specific commodity. Tracking the contribution of the packaged software component from services such as installation, systems integration and maintenance is a more manageable task than disaggregating a customized solution. Fujitsu was chosen for the focused case study because it is one the few Japanese software firms that has a presence in the developing asian market both as a producer and exporter. In addition, Fujitsu is considered to be one of the top producers of high-quality software for the global market and was the first Japanese computer manufacturer to make the successful transition to a global software and services company. Accordingly, the next sections will provide a general context for the analysis of Fujitsu in relation to the software industry in developing Asia.
Numéro du document :	A 9631/GES 104
Niveau Bibliographique :	2
Bull1 (Theme principale) :	GESTION
Bull2 (Theme secondaire) :	MANAGEMENT